Empowering better money habits - Bank of America
Animaxia, a whiteboard animation company, offers services to humanize your brand through
simple yet effective whiteboard explainer videos. These videos increase chances of grasping
attention and retaining it too. Our expertise lies in tailoring animations to the specific
subject matter to deliver the message and decrease bounce rates. Our explainer videos may not
only be used to promote a product or service but also to explain an otherwise tedious system or
process.
Bank of America approached Animaxia to create a whiteboard animated video as a part of
their Better Money Habits campaign. The agenda was simple; they wanted a whiteboard video
explaining the differences between “secured” and “unsecured” credit, which is a frequently asked
question for their industry. The primary objective was to make this complex topic accessible and
understandable to a broader audience from various age groups and occupations. Still, we mainly
targeted the Gen Z populace, who would most likely struggle with financial responsibilities.
The workforce seeking help managing their finances and planning a future ahead of themselves requires proper guidance on where to invest their earnings. To address this emerging concern of consumers, Bank of America showcased its interest in developing short videos promoting financial literacy. They wanted to present educational content differently in ways that would be easy to understand.
Fulfilling the client’s demand, Animaxia created a whiteboard animated video that compared the key advantages and disadvantages of attaining "secured" vs. "unsecured" credit. The footage used simple illustrations with a narrated script to break down the subject for its viewers.
The animation team at Animaxia works closely with clients to ensure they achieve their desired outcomes. We approach content creation with an open mindset and core belief that the content should benefit the business and its long-term goals.
Whiteboard animation videos are an excellent way to increase customer engagement. Our layouts are paired with stunning, eye-catching, highly engaging visuals that always succeed in capturing the brand message.
A professionally designed whiteboard animation helps your company stand out in the competitive landscape. Garnering around 10K views on YouTube, Bank of America exceeded its projected market penetration for the campaign.
Animaxia also excels in personalizing and humanizing the brand’s message, which is what we did in this case by quoting examples people relate to best.
Through our animated video, we could define complex banking terms in layman’s phrases to help the vast majority make better financial choices.
“Animaxia brought our ideas to life with stunning animations. Professional, prompt, and perfect for our brand!”
“Top-tier animations, rapid delivery—Animaxia is our secret weapon for engaging content. Highly recommend for any project!”
“Aspiring animator's dream: Animaxia's tutorials and community fueled my growth. Best resource out there!”
“Animaxia's animations elevated our marketing game. Quick, responsive, and visually spectacular—our go-to choice!”
“Impressive variety, endless creativity—Animaxia's animations always steal the show. A must for animation enthusiasts!”
“Animaxia turned our vision into vibrant animations—effortless collaboration and outstanding results!”
Are you ready to take the animation route? Call us now!
Our animation company prides itself on collaborating with the customers and delivering products that exceed expectations.