Since its establishment, Ford Motor Company has actively contributed to road safety. The
company's primary objective remains to contribute to a world where people have the liberty to
move freely and reach their destinations safely. Renowned for its innovative approach and
sought-after SUVs, crossovers, trucks, hybrid, and electric vehicles, Ford Motor Company is also
synonymous with spreading awareness among drivers on handling traffic congestion.
Following the same objective, the company turned to Animaxia for an animated public
service announcement that could make a profound impact. The aim was to increase the driver's
knowledge regarding road laws and communicate the brand's desired message, for which our
animators designed an informative 2D animated video.
Our agency is proud to have its name associated with Ford Motor Company for this critical
endeavor.
With the help of an animated video, Ford Motor Company wanted its viewers to know how prompt and responsible actions could help reduce congestion on the roads. The client had a clear vision for their PSA; they wanted it to be fun, engaging, and informative. But most importantly, they wanted their PSA delivered on all counts.
Animaxia revolutionized the brand's advertising strategy by combining technology and
creativity to convey the message effectively.
Highlighting factors that cause heavy traffic on the road, we created a captivating video
that prompts viewers to reflect on their civic senses and driving etiquettes as a permanent
fix to the problem. Our team worked closely with the brand’s team throughout the project,
including creating characters and storyboard sketches and ensuring the artistic impressions
were agreed upon before putting things into action.
Animaxia has a strong history of delivering outstanding results to its clients. We work closely to understand the nature of their business and develop content capable of generating greater returns on investment.
Keeping in mind that capturing the audience's interest is essential to get the brand message across to the audience, we successfully conquered the endeavor of creating an engaging PSA with our 2D animation expertise.
Animaxia assisted the brand in increasing its reach by utilizing 2D animated videos that can be distributed across various platforms.
We understand that extensive research goes into creating a compelling script. Therefore, we conduct painstaking tasks before delving into the development process.
Bringing the most imaginative ideas to life, Animaxia ensures you deliver the right message that’s easily digestible for your viewers.
Are you ready to take the animation route? Call us now!