Experience banking freedom with NatWest Online
NatWest Online makes bank accounts, mortgages, loans, and savings convenient for its users. To
further elaborate on the idea of revolutionizing its business banking users’ lives, NatWest
launched a secure mobile app named Backline Mobile that gave its customers “the power to act
from anywhere.” Post launching the application, the only thing left to do was to educate the
masses on its features. They turned to Animaxia for help.
Animaxia specializes in creating engaging visual experiences through motion graphics.
These animations allow brands to communicate with their audience and enhance customer loyalty.
This team of experts assisted the digital-age relationship bank in promoting its new banking app
by producing a screencast motion graphics video.
As one of the UK’s most trusted financial services providers, NatWest needed to ensure that
its new app, Bankline Mobile, would reach millions of its consumers in the best light. It
wanted to create an animated video that would educate its customers about the features of
its app and encourage them to sign up.
The objective was to have a strong call to action that was manageable. The premise was
simple, and the brief was straightforward: bring new sign-ups in, retain consumers and
increase sales.
At Animaxia, we understand that NatWest is a financial institution that cannot
continue to operate without customers’ trust. We used screencast motion graphics technology
to produce an animated video introducing the Bankline Mobile app to customers. The animation
demonstrated how the app allows users to manage their business finances and make payments
while on the move using biometrics.
Our team at Animaxia used a sleek design that would highlight the application’s key
features. The video appealed to all ages and communicated the app's features with clarity
and ease.
NatWest was delighted with the outcome, as the animation provided the following advantages to the company:
Animaxia created a dynamic animation with bold typography and illustrations to secure the visually appealing aspect.
Screencast animation can effectively demonstrate any platform's intricate functioning, making it easy for the viewer to comprehend the product/service.
With the animated video garnering a significant number of clicks, it’s undeniable that motion graphic videos and clickable visual content are synonymous.
Screencast motion graphics videos can be used for explanatory purposes and generating excitement around an idea or product, which is precisely why this technology was employed.
“Animaxia brought our ideas to life with stunning animations. Professional, prompt, and perfect for our brand!”
“Top-tier animations, rapid delivery—Animaxia is our secret weapon for engaging content. Highly recommend for any project!”
“Aspiring animator's dream: Animaxia's tutorials and community fueled my growth. Best resource out there!”
“Animaxia's animations elevated our marketing game. Quick, responsive, and visually spectacular—our go-to choice!”
“Impressive variety, endless creativity—Animaxia's animations always steal the show. A must for animation enthusiasts!”
“Animaxia turned our vision into vibrant animations—effortless collaboration and outstanding results!”
Are you ready to take the animation route? Call us now!
Our animation company prides itself on collaborating with the customers and delivering products that exceed expectations.