Texas Blue Action, an organization that aims to empower the people with the techniques and
guidelines
to win elections, launched a campaign called 2 Million Texans. As a part of its awareness and
outreach
campaign, an app was developed titled “REACH.”
People knew nothing of the app or its usage; therefore, an informative animated video was required
for
its promotion. The organization turned to Relavox (a boutique full-service video production
company)
and Animaxia to do the needful.
At Animaxia, we are dedicated to helping your campaign stand out through animated, engaging
&
intriguing graphics. Your animated videos should be visually appealing and purposeful.
The project was a unique challenge, with various obstacles to overcome. Initially, we faced
difficulty
as it was a new domain, but with creative thinking and input from our team, we were able to find
solutions, consequently winning our client’s heart and mind.
The campaign needed to be share-worthy—and fast! They needed something that would stand out from other videos and get people excited about voting. They sought a 2D animated video explaining why voting is important and encouraged people across Texas to get out and vote.
At first glance, Texas Blue Action's app model seemed like a challenging prospect for animation. However, after brainstorming with our creative team, we devised an innovative solution that worked wonders! We created a 2D animated video with all the correct elements: information, excitement, and motivation. The video was compelling enough to mobilize millions of Texan voters and raise awareness about the cause.
Our team comprises experts from various backgrounds, including designers, developers, and animators. They collaborate with clients from start to finish, enabling them to create captivating animations that meet their specific needs and add value.
Animaxia helped the organization expand the campaign’s reach by creating a 2D animated video that can be distributed across various platforms. This resulted in increased visibility for the voting drive.
Our 2D animations are visually striking and packed with thorough research. They have the power to influence an audience's behavior and decisions. The Relavox video is a testament to that.
Animaxia brought a fresh perspective to the outreach efforts by innovating technology and creativity while effectively communicating the campaign’s message.
The 2D animated video was well-received by a diverse audience, making it an effective tool for communication.
Are you ready to take the animation route? Call us now!